BLACK WHITE

A celebration of creativity, colour and commercial success

Resene’s BlackWhite magazine is created for architects, interior designers, specifiers and design industry insiders in New Zealand and Australia. BlackWhite blends architectural design content with Resene’s rich colour expertise - positioning the brand as both inspirational and indispensable.

SCG has been the publishing partner behind BlackWhite since its inception in 2020, shaping the visual identity and editorial direction of the magazine. With a clean and modern aesthetic, the magazine serves as a powerful showcase of Resene colours in real-life commercial and residential projects, while also featuring expert insights, interviews with leading designers, and colour trend forecasts.

Targeted and intelligent, BlackWhite proves that trade magazines can be as beautiful and engaging as consumer titles - without compromising technical accuracy or relevance. Every issue is curated to reflect Resene’s position as a design leader, while reinforcing trust and connection with a highly engaged professional audience.

BlackWhite is mailed directly to over 48,000 architects, design specifiers, and painters, ensuring it reaches the heart of the trade. Its impact is extended digitally through a monthly eDM to nearly 36,000 recipients, consistently achieving an average open rate of 37%, far exceeding industry benchmarks.

The enduring strength of BlackWhite lies in the partnership between SCG and Resene: a shared understanding of audience, brand, and the value of exceptional storytelling.

SERVICES

• Editorial direction
• Art direction
• Content creation
• Photography
• Design
• Production
• Distribution

CHANNELS

• Magazine
• eDM
• Website
• Social media