Latest ‘Habitat By Resene’ cover

Habitat By Resene

Since 2004, SCG has powered Habitat by Resene, a magazine that has always been ahead of its time. Resene and the Habitat team were doing ‘content marketing’ before the phrase was even coined, and today Habitat by Resene has become the poster child for similar concepts.

The magazine, website, podcast and social media channels inspire and delight readers with stunning colour schemes used in local homes, while imparting good advice about painting, renovating and building.

The magazine, website, podcast and social media channels inspire and delight readers with stunning colour schemes used in local homes, while imparting good advice about painting, renovating and building. Much of this content is created by SCG’s in-house team—from feature writing, how-to guides and social copy to full-scale photoshoots, layout design and video. SCG also manages the print production and distribution, ensuring every issue is visually engaging and on brand from start to finish.

In a market rich with information from global sources, Habitat gives overwhelmed homeowners advice on products and paint colours that are available locally in New Zealand and Australia as well as designed for local weather conditions. It highlights Resene’s position in the market as a designer of fashionable hues and quality paint.

With a circulation of over 950,000 magazines each issue, delivered via letterbox drop, and 269,000 weekly eDM subscribers – who consistently achieve an average open rate of 28.5% – this brand empowers people to interpret current styles with confidence, while delivering a compelling colour message.

SERVICES

  • Digital and content strategy
  • Editorial direction
  • Art direction
  • Video direction and creation
  • Content development
  • Design
  • Production

CHANNELS

  • Magazine
  • Website
  • eDM
  • Videos
  • Social
  • PrintPodcast